| This was an ad I did for IBM Microelectronics to announce their copper interconnect breakthrough technology.
If you don't know what that is, you have no business being on this Web site. It ran as a double page spread in the
Wall Street Journal and the New York Times, plus various other geek books. |
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| This was an ad for ThinkPad that ran in the Wall Street Journal the day after they won a Best of Show
Award at Fall Comdex 97.It talks about why the ThinkPad is a great notebook computer and all the reasons why the judges
had to award it the Best of Show Award.
We also had another ad ready to go, if it didn't win, explaining all the reasons why the judges are morons.
Hey, when you're IBM, you can afford to do that. |
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| This is an ad for an IBM Voice Recognition software package. It's supposed to be a spoof on the
1930's Flash Gordon film serial. The original headline read: "For years mad scientists have talked to their computers
- Now for $99 you can too".
The client killed the line. Reason: They said it was offensive to mad scientists. Go figure that one out. |
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| This is part of the campaign that ran for the IBM ThinkPad brand of notebooks. Each ad is
shot in some kind of extreme situation. Like on top of the Chrysler Building, or inside Mount Etna in the middle of
an eruption, or at a client meeting where everyone loves everything. This one is aboard the Space Shuttle. Except it
isn't really aboard the Space Shuttle, because they don't let Ad Bozo's anywhere near the real thing. So we shot this
one inside a cardboard mock-up at a Space Museum somewhere in the middle of Kansas. Thank God for my New York Art Director
partner, Joe Massaro, who apart from being one of the worlds leading aficionado's of Greek Brandy, is also a wizard
at digital manipulation. |
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