| This was the launch campaign for a new version of OS/2 WARP connect, which is the server version of OS/2.
That's right, OS/2. It still exists, and as a server OS, it's surprisingly popular. This campaign featured case studies
of various MIS people around the world who swear by the product. My New York AD partner, Joe Massaro, and the photographer,
John Gipe, would shoot the pictures, while I interviewed the users. Got to go to fun places like Oslo, Norway, where everyone
OD'd on salmon, schnapps and Cuban cigars. Lots of fun.
By the way, the campaign doubled market share and won a Gold EFFIE. |
