| This was a one-off for MCI pedaling their Internet services. It ran in the Wall Street Journal the day after AOL really screwed up their Internet access, early in 1997. See what you can do with stock photography, great art direction, brilliant copy and not much sleep. |
| MCI bought a Canadian Data Communications company to try and make a noise in that market, rather than
being seen as just another telco. This campaign is still running in a bastardized "wimpy" version. You know
why. Because most clients don't have the brains to leave a good campaign alone. And most agencies are too scared to
tell them to leave it alone.
Oh well, keeps people like me in Chateau Lafite. |